Premium wardrobe staples for your cubs that are stylish, affordable and made to last
Child in a green shirt standing in a garden with flowers and plants.

No eco guilt. No premium price.

Ethical kidswear that actually lasts.
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Child in a green shirt standing in a garden with flowers and plants.

Ethically made. Built to last.

Clothes that keep up with your kids.
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FIVE stars

100% Happy customers

ADORABLE

The quality is amazing

100%

Happiness guaranteed

Aussie Owned

Small family business in SA

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The Staple Short $34.95
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The Bike Shorts $29.95
The Bike Shorts - color variant: Sandy Beige
The Bike Shorts - color variant: Dusky Blue
The Bike Shorts - color variant: Sage
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The Staple Tee $36.95
The Staple Tee - color variant: Peach
The Staple Tee - color variant: Wheat
The Staple Tee - color variant: Pistachio
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The Box Tee $36.95
The Box Tee - color variant: Deep Green
The Box Tee - color variant: Cinnamon
The Box Tee - color variant: Butter Yellow
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Everyday essentials

Sustainable styles made for real life.

✦ Easy, comfy, cute basics your little cubs can actually live in

✦ Thoughtfully made with ethical hands and honest materials

✦ Created by a mum who’s been there — better basics that do good without the fuss

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New customers get FREE SHIPPING

on your first purchase

Free shipping

on orders over $100

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✦
made for play
✦
kid approved
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Child wearing a yellow shirt and blue shorts sitting on a textured surface.

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