Cubs Closet started with a simple frustration — finding kids' clothes that were affordable, gender-neutral, and actually good for the planet shouldn't be this hard. So I stopped looking and started making them.
Hi, I'm Nic (Nicole, Knickers, Noodle or Mumma)
I'm a mum of three and the founder, designer, packer, emailer, and everything-in-between at Cubs Closet. I started this business because I kept running into the same wall: kids' clothing that was either affordable or ethical but rarely both.
I wanted easy, values-aligned basics that worked for real life. Pieces that could handle a sandpit, a supermarket run, and a hand-me-down to the next sibling. So I designed them myself.
Cubs Closet is a small South Australian business and I'm proud of every single thing we make.
