Cubs Closet started with a simple frustration — finding kids' clothes that were affordable, gender-neutral, and actually good for the planet shouldn't be this hard. So I stopped looking and started making them.
Hi, I'm Nic (Nicole, Knickers, Noodle or Mumma)
I'm a mum of three and the founder, designer, packer, emailer, and everything-in-between at Cubs Closet. I started this business because I kept running into the same wall: kids' clothing that was either affordable or ethical but rarely both.
I wanted easy, values-aligned basics that worked for real life. Pieces that could handle a sandpit, a supermarket run, and a hand-me-down to the next sibling. I naively thought, "it can't be that hard?". So I started designing them myself. The clothing I wish I had access to when I first became a mum.
I am so glad that you're here.
