Hi, I’m Nicole. Mum to three boys, chaos coordinator, and founder of Cubs Closet.

Like most parents, I was tired of kids’ clothes that didn’t last, didn’t fit quite right, or cost a small fortune for something they’d outgrow in a few months. I wanted stylish, comfy basics my boys could live in. Pieces that could handle park adventures, family outings, and a million wash cycles without compromising on ethics or quality.

So, I decided to make them myself.

Cubs Closet was born shopping with my oldest friend, fuelled by post-partum rage, coffee, and the belief that kids’ fashion can be both fun and feel-good.

Every piece is designed with real families in mind. Easy to wear, easy to wash, and made from ethically sourced, high-quality fabrics that are gentle on little skin and kinder to the planet.

We’re proudly self-funded, run from home, and growing with the help of a small but mighty team (and a few tiny “fit testers” who never stop moving).

At Cubs Closet, we’re keeping things simple, no gimmicks, no fast fashion. Just well made, stylish basics your cubs will love to wear every day.

Because kids’ clothes should last longer than their latest obsession and make you feel good about what’s hanging in their closet.

Love,

Nicole x