The one that's already been washed forty times and still looks new.

Terry cloth isn't a texture you usually see outside of a beach towel — which is exactly the point. It's thicker, plusher, and holds its shape through the wash cycle in a way thin jersey can't, so this is the tee that's still soft and still fitting right long after the "favourite" tee from another brand has stretched out at the neck. The contrast ribbed collar isn't just there to look good. It's reinforced to stop the one thing that kills most kids' tees: the neckline giving out first.

Why it works:

• 310gsm terry cloth — noticeably thicker and more durable than a standard tee
• Contrast ribbed neckline, reinforced against the stretching-out that ends most kids' shirts
• Relaxed set-in sleeve for full range of motion
• OEKO-TEX certified cotton, colour-fast through repeat washing (Certification number: BJ015 148387)

Care Instructions: Gentle cold machine wash below 40 degrees with like colours. Tumble dry on low. Line dry in the shade. Cool iron if needed. Do not bleach.