When I had my first child, I found myself drowning in pink or blue. Everything was so sorted — so decided — before my baby had even formed an opinion on anything. It drove me a little bit nuts.

So Cubs Closet was built on the idea that good basics shouldn't be gendered. Here's how I think about gender-neutral dressing in practice.

Start with neutrals as your base

Tones like Moon Mist, Almond, and our classic greys are the foundation of a flexible wardrobe. They mix with everything, they photograph well, and they hand down beautifully between kids of any gender.

Then add colour with personality, not gender

Dusty Rose is a colour. It's a beautiful, soft, grown-up colour. It looks incredible on every child. Same with Rust. The idea that these shades "belong" to one gender is a convention, not a rule — and it's a pretty recent one at that.

Focus on fit and function

The best gender-neutral kids' clothes are the ones that fit well and survive everything — the climbing, the painting, the rolling-down-hills. That's why we cut all our pieces to move freely rather than follow silhouettes designed for one body type.

Let your kid lead

As they get older, they'll start to have opinions. That's the fun part. A wardrobe built on good neutral basics gives them a blank canvas to express themselves — rather than a costume handed down by the rack.

Explore our full range of basics — every piece is designed to work for every cub.