When we were first mentioned in Kiddo Magazine, I genuinely didn't know about it until I was tagged in an post on their Instagram. That's how small we were and, in some ways, still are.
Being featured in publications like Kiddo and Mum Central is meaningful for reasons that go beyond the obvious boost to traffic and sales (though those are real and genuinely helpful for a small business). It's meaningful because it means someone who has no stake in us decided that what we're doing is worth talking about.
The Mum Central feature in particular brought a wave of new customers and more importantly, a wave of messages. Parents who'd been searching for exactly what we make. Parents who had given up and were delighted to find us. That's the part that stays with you.
What we're working toward
More of the same, honestly. Not growth for its own sake, but more parents finding Cubs Closet who need it. Better products. A wider range, still basics, still well-made, still honest about what they are.
Thank you for being here. — Nic x